OLIEE
Premium Positioning • Brand Architecture • Founder Positioning • Luxury Brand Development • Digital Presence
Through OLIEE and as CVO & Co-Founder of ALMA ELITE, she creates clear, credible, and elevated brand ecosystems where positioning, language, visual intelligence, and digital presence operate as one coherent whole. Her work is rooted in precision, perceived value, and the ability to translate complexity into refined public expression.
Her track record includes the development of luxury brand ANTORINI®, whose expansion into fashion was published internationally and associated publicly with Olga Pelcová as CEO of LUSSOLIBE Milano SE. ANTORINI® has also been featured in RUNWAY Official Magazine and Vogue CS, reinforcing her authority within the premium and luxury segment.
Olga Pelcová is a strategic brand architect, founder, and co-founder of ALMA ELITE. With more than two decades of experience in leadership, brand development, and premium positioning, she works across luxury goods, real estate, private aviation, yachts, and high-end services, helping founder-led and premium projects build a presence defined by clarity, distinction, and long-term value.
Strategic Brand Architect, Entrepreneur, and Co-Founder of ALMA ELITE
Olga Pelcová
ANTORINI®
Selected Visual References
Co-Founder, Brand Creator, and CEO of LUSSOLIBE Milano SE, shaping ANTORINI® through strategic vision, premium positioning, and international growth
ANTORINI® — Selected Visual References
Olga Pelcová is a multidisciplinary strategist and brand architect whose work is rooted in precision, coherence, and perceived value. Over the years, she has developed and led projects in premium and highly demanding environments, where the strength of a brand depends not only on aesthetics, but on clarity of concept, internal consistency, and long-term positioning.
Her approach goes far beyond visual design. She works with the deeper architecture of a brand — its identity, language, emotional resonance, strategic structure, and the way it is experienced across digital and physical touchpoints. This ability to see both the essence and the system behind a project has become a defining quality of her work.
Throughout her career, Olga has contributed to the creation, positioning, and refinement of brands, founders, and business concepts that require a high level of discernment, depth, and credibility. Her work is especially relevant in contexts where perception, trust, and distinction matter.
About Olga Pelcová
With more than twenty years of experience, Olga Pelcová has worked across brand development, strategic positioning, concept creation, digital presence, and high-end project structuring. Her professional trajectory has been shaped by a strong sensitivity to quality, a deep understanding of value perception, and a rare ability to connect aesthetics with business direction.
She has consistently focused on building projects that are not only visually strong, but structurally aligned — projects where the brand message, digital expression, tone, identity, and strategic intent all speak the same language. This has made her work particularly valuable for founders, premium businesses, and concepts that need more than promotion: they need substance, distinction, and a clear architecture.
Professional Background
RUNWAY Official Magazine — ANTORINI entra en el mundo de la moda
PR Newswire — Fashion: ANTORINI enters the fashion world – an achievement celebrated across the globe
The Founders of ALMA ELITE: A Convergence of Excellence, Vision and Transformative Leadership
ALMA ELITE Leaders: Interview on Integrated Conscious Leadership (ICL)
Interview with Thierry de Poncins — conducted by Olga Pelcová
Selected Features & Media
British Vogue — Vogue’s Shortlist (archival print mention featuring ANTORINI diary)
Yahoo Finance — archival syndication screenshot of the 2019 ANTORINI fashion announcement
MarketWatch — archival syndication screenshot of the 2019 ANTORINI fashion announcement
finanzen.net — archival syndication screenshot of the 2019 ANTORINI fashion announcement
69 News WFMZ-TV — archival syndication screenshot of the 2019 ANTORINI fashion announcement
CISION — archival syndication screenshot of the 2019 ANTORINI fashion announcement
British GQ — archival editorial mention in GQ Shops: Stand Out Accessories
VOGUE CS — archival print mention featuring ANTORINI accessories
Perfect Woman — archival print feature on ANTORINI silk scarves
EURO.cz — archival media feature on the 2019 ANTORINI Chantal handbag announcement
Archival Print & Media Mentions
Strategic Brand Architecture
Olga develops the deeper structural logic of brands — defining how identity, message, visual language, positioning, and perceived value work together as one coherent whole.
Premium Positioning
Her work is especially strong in the premium segment, where quality is not communicated through volume, but through precision, restraint, clarity, and a strong sense of identity.
Digital Presence & Brand Coherence
She creates digital ecosystems that reflect the true level of a brand or founder — from website structure and visual hierarchy to narrative clarity and cross-platform consistency.
Founder Positioning
Olga understands that in many modern businesses, the founder is not separate from the brand. She works with the public presence, perception, and strategic expression of individuals whose identity is deeply linked to their project.
Concept Development
She helps shape new ideas into mature concepts by identifying what is essential, what is noise, and what structure is needed for the project to become both clear and compelling.
Areas of Expertise
Olga Pelcová approaches brand creation as a matter of structure, not decoration. In her view, true brand strength emerges when identity, positioning, language, visual expression, and digital presence are aligned and governed by a clear internal logic. A brand becomes powerful when what is visible is inseparable from what is real.
For this reason, her work goes far beyond surface presentation. She focuses on the deeper architecture that shapes how a brand, founder, or project is perceived, understood, and trusted. Her aim is not to make a brand appear stronger, but to make it more coherent, more distinct, and more fully aligned with its true value.
This is the foundation of long-term credibility. Not noise. Not performance. But precision, consistency, and the quiet authority that comes from structural clarity.
Her Approach
Selected Luxury Brand References
Olga Pelcová is also the co-founder of ALMA ELITE, where she brings her strategic and architectural vision into the field of leadership, identity, presence, and high-level transformation. Within ALMA ELITE, she contributes to the conceptual, brand, and digital structure of the company, helping translate its depth into a coherent and elevated ecosystem.
Her role within ALMA ELITE reflects the same core strength that defines her broader work: the ability to see essence, structure, and positioning as one integrated reality.
Co-Founder of ALMA ELITE
Olga Pelcová is a strategic brand architect, founder, and entrepreneur whose work is defined by the ability to build brands and public identities with clarity, structure, and high perceived value. Over more than two decades, she has worked across premium and international environments where distinction, trust, and strategic coherence are essential — including luxury goods, real estate, private aviation, yachts, and high-end services.
Her professional path has combined business leadership, concept development, brand positioning, visual intelligence, and digital presence. She is known for shaping projects that are not only aesthetically refined, but structurally aligned — projects in which identity, language, presentation, and market perception form one coherent whole. This ability to connect essence with expression has made her work especially valuable for founder-led brands and premium concepts that require more than visibility: they require authority, consistency, and long-term credibility.
Alongside her work through OLIEE, Olga Pelcová is also Co-Founder and Chief Visionary Officer of ALMA ELITE, where she contributes to the brand’s positioning, narrative coherence, and overall public expression. Across all her work, she is guided by the same principle: true strength is not created through decoration or noise, but through precision, alignment, and the disciplined architecture behind what people see.
Extended Bio
Before OLIEE and ALMA ELITE, Olga Pelcová co-founded Lithness, spol. s r. o., through which she developed Arde Style Shop — a pioneering online luxury boutique for the Czech and Slovak markets. At a time when premium brands were still widely associated with offline retail, ARDE helped define how luxury could be presented online with prestige, visual refinement, and trust.
History
Under her strategic and brand leadership, ARDE became the exclusive representative in the Czech Republic and Slovakia for selected premium European brands including Aspinal of London, Markiaro, and Delta Italy. The boutique combined editorial storytelling, SEO, visual positioning, and high-end presentation into a coherent digital environment that strengthened desirability rather than diminishing it.
This period formed an important foundation of Olga Pelcová’s work: the ability to build premium perception, translate luxury standards into digital space, and shape market presence for brands whose value depends on distinction, credibility, and refined public expression.
Co-Founder — Lithness, spol. s r. o.
December 2005 – June 2017
Selected Contributions
• Co-founded and developed Arde Style Shop as an early online luxury boutique for the Czech and Slovak markets.
• Helped establish a premium digital model in which prestige, trust, design, and commerce operated as one coherent luxury experience.
• Positioned ARDE as the exclusive representative in the region for brands including Aspinal of London, Markiaro, and Delta Italy.
• Contributed to the Czech and Slovak market presence of internationally respected premium names through strategic positioning, presentation, and digital communication.
• Built high-end brand environments in which visual identity, online merchandising, editorial tone, and customer trust reflected the standards of the luxury segment.
Arde Style Shop — Luxury Boutique Development & Official Brand Representation
Luxury boutique co-founded by Olga Pelcová, featuring selected premium brands officially represented by ARDE in the Czech and Slovak markets.
Collaboration with Savoy Royal Hotel on the occasion of its grand opening in 2010
Work, Collaborations & Inquiries
For collaborations, strategic brand development, founder positioning, concept architecture, or selected project inquiries, please get in touch through the official contact channels.
GET IN TOUCH
Olga Pelcová
D&SGW Industry, s.r.o., Čsl. armády 2055, Tábor 390 03, Czech Republic,
ID No.: 06148662
File No.: C 26330, registered at the Regional Court in České Budějovice, Czech Republic, EU
